{"id":5964,"date":"2020-11-03T14:53:33","date_gmt":"2020-11-03T14:53:33","guid":{"rendered":"https:\/\/bcrs.org.uk\/?p=5964"},"modified":"2020-11-03T14:53:33","modified_gmt":"2020-11-03T14:53:33","slug":"the-benefits-of-social-media-for-business","status":"publish","type":"post","link":"https:\/\/bcrs.org.uk\/cy\/blog\/the-benefits-of-social-media-for-business\/","title":{"rendered":"Manteision Cyfryngau Cymdeithasol i Fusnes"},"content":{"rendered":"

Nid oes amheuaeth bod cyfryngau cymdeithasol wedi newid y ffordd y mae busnesau\u2019n marchnata eu hunain y dyddiau hyn. Mae cael presenoldeb cyfryngau cymdeithasol yn chwarae rhan enfawr mewn llawer o strategaethau marchnata digidol busnes. Yn y b\u00f4n, mae presenoldeb cyfryngau cymdeithasol yn helpu busnesau i gyrraedd cynulleidfaoedd targededig ac i barhau i ymgysylltu \u00e2 nhw ochr yn ochr \u00e2 hybu adnabyddiaeth brand, ymgysylltu \u00e2 chwsmeriaid a gwasanaeth cwsmeriaid. <\/span>Heddiw, rydw i'n mynd i'ch cyflwyno i bump yn unig o fanteision niferus cyfryngau cymdeithasol ar gyfer busnes.<\/p>\n

Cynyddu ymwybyddiaeth brand<\/span><\/strong><\/h6>\n

Gyda bron i hanner poblogaeth y byd yn defnyddio llwyfannau cyfryngau cymdeithasol, maen nhw'n lle naturiol i gyrraedd darpar gwsmeriaid newydd sydd wedi'u targedu'n fawr.<\/span><\/p>\n

Rwy'n gwybod beth rydych chi'n ei feddwl, 'Roeddwn i'n meddwl bod pobl ond yn cysylltu \u00e2 brandiau maen nhw'n eu hadnabod yn barod ar gyfryngau cymdeithasol'. Mae hynny ymhell o fod yn wir, mewn gwirionedd, bron\u00a0<\/span>90% o farchnatwyr<\/span><\/a><\/span>\u00a0yn dweud bod eu hymdrechion marchnata cymdeithasol wedi cynyddu amlygiad i'w busnes, ac mae 75% yn dweud eu bod wedi cynyddu traffig.\u00a0<\/span><\/p>\n

Fodd bynnag, mae'n bwysig denu'r gynulleidfa gywir ar gyfer sianeli cyfryngau cymdeithasol eich busnes, felly gwnewch yn si\u0175r eich bod yn gwneud eich ymchwil. Dysgwch am ymddygiadau a diddordebau eich cwsmeriaid i'ch helpu i benderfynu pa lwyfannau cymdeithasol sydd orau i'ch busnes. <\/span><\/p>\n

Dyneiddiwch eich brand<\/span><\/strong><\/h6>\n

Canfu astudiaeth ddiweddar nad yw mwy na 50% o oedolion yn ymddiried mewn brand nes eu bod yn gweld \u201cprofion byd go iawn\u201d bod y brand yn 'gwneud yr hyn a ddywedir ar y tun' fel petai. <\/span><\/p>\n

Mae'r gallu i greu cysylltiad dynol go iawn yn un o fanteision allweddol cyfryngau cymdeithasol i unrhyw fusnes. Er mwyn cysylltu \u00e2 chwsmeriaid presennol a darpar gwsmeriaid mae'n rhaid i chi ddangos ochr 'go iawn' eich busnes. Fe adawaf i chi gyfrinach\u2026mae pobl yn hoffi gwybod am bobl! Gallwch wneud hyn trwy gyflwyno aelodau'r t\u00eem yn eich postiadau, brolio am astudiaethau achos sy'n cynnwys eich cwsmeriaid presennol a gweiddi am werthoedd eich busnes a'r hyn y maent yn ei olygu i chi. <\/span><\/p>\n

Cynyddu traffig gwefan<\/span><\/strong><\/h6>\n

Mae postiadau cyfryngau cymdeithasol yn allweddol os ydych chi am yrru traffig i'ch gwefan. Mae rhannu cynnwys gwych a pherthnasol o'ch blog, tudalen newyddion neu nodweddion allweddol o'ch gwefan i'ch sianeli cymdeithasol yn ffordd wych o gael y cysylltiadau hynny i glicio cyn gynted ag y bydd eich cynnwys yn cael ei gyhoeddi. <\/span><\/p>\n

Gall cymryd rhan mewn sgyrsiau cymdeithasol fel oriau Twitter ar gyfer eich lleoliadau targed hefyd fod yn ffordd wych o gynyddu eich gwelededd, cael sylw gan bobl newydd, arddangos eich arbenigedd, a gyrru traffig i'ch gwefan. Rydym wedi gweld hyn yn arbennig o ddefnyddiol ar gyfer symud y sgwrs ymlaen ar Twitter. Awgrym da: cofiwch, nid oes rhaid i'ch holl gynnwys fod yn hyrwyddol neu fe fyddwch chi'n dod ar draws rhy ymwthgar. Byddwch yn ddynol a gwnewch sgwrs gyffredinol, dim ond rhoi sylwadau helo a gofyn sut mae wythnos rhywun wedi bod yn gallu sbarduno ymgysylltiad ar gyfer eich busnes. <\/span><\/p>\n

Hefyd, gwnewch yn si\u0175r bod cyfeiriad eich gwefan wedi'i gynnwys yn eich holl broffiliau cyfryngau cymdeithasol fel y gall pobl sydd eisiau dysgu mwy amdanoch chi wneud hynny gydag un clic hawdd. <\/span><\/p>\n

Ymgysylltu \u00e2 chwsmeriaid a chynulleidfa<\/span><\/strong><\/h6>\n

Un o fanteision amlwg cyfryngau cymdeithasol yw ei fod yn rhoi cyfle i chi ryngweithio'n uniongyrchol \u00e2 chwsmeriaid, ac yn yr un modd yn rhoi'r cyfle iddynt ryngweithio'n uniongyrchol \u00e2'ch brand. Yn wahanol i gyfryngau traddodiadol, sy'n cynnig cyfathrebu unffordd yn unig, mae cyfryngau cymdeithasol yn stryd ddwy ffordd.<\/span><\/p>\n

P'un a yw busnesau'n weithredol ar gyfryngau cymdeithasol ai peidio, mae cwsmeriaid yn dilyn eu cyfrifon cyfryngau cymdeithasol bob dydd. Gyda'r person cyffredin yn gwario<\/span>\u00a0ychydig llai na dwy awr y dydd<\/span><\/a><\/span>\u00a0ar gyfryngau cymdeithasol, mae ymgysylltu yn hanfodol i sicrhau bod eich brand yn dal digon o sylw. Os ydych chi am i gwsmeriaid a dilynwyr ymgysylltu, mae'n rhaid i chi ymgysylltu eich hun. Byddwch yn weithgar ac ymatebwch i sylwadau a chwestiynau ar eich postiadau cyfryngau cymdeithasol eich hun mewn ffordd sy'n briodol i'ch busnes.<\/span><\/p>\n

Dysgwch fwy am eich cwsmeriaid<\/strong><\/h6>\n

Mae cyfryngau cymdeithasol yn cynhyrchu llawer iawn o ddata am eich cwsmeriaid mewn amser real. Gallwch ddefnyddio'r wybodaeth honno i wneud penderfyniadau busnes callach.<\/p>\n

Mae'r holl rwydweithiau cymdeithasol mawr yn cynnig dadansoddeg sy'n darparu gwybodaeth ddemograffig am y bobl sy'n rhyngweithio \u00e2'ch cyfrif. Gall hyn eich helpu i deilwra'ch strategaeth i siarad yn well \u00e2'ch cynulleidfa go iawn.<\/p>\n

Fel y gallwch weld, mae llawer o fanteision o gael presenoldeb ar gyfryngau cymdeithasol felly os nad ydych wedi gwneud hynny, dechreuwch ddod \u00e2'ch syniadau'n fyw ac ymgysylltu \u00e2'ch cynulleidfaoedd targed i greu perthnasoedd hirhoedlog rhyngddynt hwy a'ch busnes.<\/p>\n

Am fwy o awgrymiadau a thriciau a thueddiadau ewch i'n\u00a0tudalen blog.<\/a><\/p>\n

Dilynwch ni ar gyfryngau cymdeithasol:<\/p>\n

\"Twitter-logo@B_C_R_S<\/span><\/a><\/span><\/p>\n

\"LinkedInBenthyciadau Busnes @BCRS<\/span><\/a><\/span><\/p>\n

\"Facebook@BCRSBusinessLoans<\/a><\/span><\/span><\/p>\n

\"Lauren-McGowanCyhoeddwyd gan Lauren McGowan - Cynorthwyydd Marchnata Digidol<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Nid oes amheuaeth bod cyfryngau cymdeithasol wedi newid y ffordd y mae busnesau\u2019n marchnata eu hunain y dyddiau hyn. Mae cael presenoldeb cyfryngau cymdeithasol yn chwarae rhan enfawr mewn llawer o strategaethau marchnata digidol busnes. Yn y b\u00f4n, mae presenoldeb cyfryngau cymdeithasol yn helpu busnesau i gyrraedd cynulleidfaoedd targededig ac i barhau i ymgysylltu \u00e2 nhw ochr yn ochr \u00e2 hybu adnabyddiaeth brand, ymgysylltu \u00e2 chwsmeriaid a\u2026<\/p>","protected":false},"author":12,"featured_media":5967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[571,517,87,567,543,536,54],"class_list":["post-5964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-benefits","tag-blog","tag-business-sme","tag-digital-marketing","tag-small-business","tag-social-media","tag-west-midlands"],"yoast_head":"\nThe Benefits of Social Media for Business - BCRS Business Loans<\/title>\n<meta name=\"description\" content=\"Having a social media presence helps reach targeted audiences .Today I\u2019m going to introduce you to five benefits of social media for business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcrs.org.uk\/cy\/blog\/the-benefits-of-social-media-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Social Media for Business - 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