{"id":5767,"date":"2020-09-15T16:27:34","date_gmt":"2020-09-15T15:27:34","guid":{"rendered":"https:\/\/bcrs.org.uk\/?p=5767"},"modified":"2020-09-23T10:51:41","modified_gmt":"2020-09-23T09:51:41","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/bcrs.org.uk\/cy\/blog\/digital-marketing-trends\/","title":{"rendered":"Tueddiadau Marchnata Digidol"},"content":{"rendered":"<p>Ers yr achosion, mae busnesau wedi gweld ymweliadau personol \u00e2 siopau neu gyfarfodydd corfforol yn gostwng 90%. Mae&#039;r traffig troed cyfyngedig hwn y mae&#039;r rhan fwyaf o fusnesau&#039;n dibynnu arno wedi effeithio ar y ffordd y mae marchnatwyr a busnesau yn trin eu hanghenion digidol. Nawr yw&#039;r amser perffaith i farchnatwyr ganolbwyntio eu hymdrechion ar farchnata digidol a chyflwyno ffyrdd arloesol o fynd at eu marchnadoedd targed. Isod mae ychydig o dueddiadau marchnata digidol sy&#039;n datblygu yng nghanol y pandemig byd-eang a sut y gallwch chi ymateb yn rhagweithiol i&#039;w haddasu.<\/p>\n<h6><strong>Optimeiddio <\/strong><\/h6>\n<p>Gwefan yw wyneb unrhyw fusnes o ran digidol. Mae gwirio gwefannau a pha mor dda y mae wedi&#039;u strwythuro a&#039;u diweddaru yn rhywbeth y bydd ymwelwyr yn sylwi arno&#039;n aml. Felly, rhaid i chi wneud y gorau o&#039;ch gwefan o bryd i&#039;w gilydd i&#039;w rhedeg yn esmwyth. Treuliwch amser yn ei ddiweddaru a gwnewch eich tudalennau glanio.<\/p>\n<h6><strong>Pob peth Google <\/strong><\/h6>\n<p>Google fy Musnes<\/p>\n<p>Mae cwmn\u00efau y dyddiau hyn yn sicrhau eu bod yn rhestru eu busnes ar Google. Gyda hyn mewn golwg, sicrhewch fod eich oriau busnes wedi&#039;u diweddaru, cyfeiriad, postiadau, lluniau ac adolygiadau yn gywir ac yn gyfredol.<\/p>\n<p>PPC<\/p>\n<p>Po orau mae&#039;ch gwefan yn ymddangos, gorau oll fydd y PPC (T\u00e2l fesul clic) yn seiliedig ar algorithmau Google. Mae blogiau, ffeithluniau a chylchlythyrau rheolaidd yn cadw&#039;ch gwefan yn edrych yn ffres ac yn ddeniadol. Gwnewch yn si\u0175r eich bod chi&#039;n addasu&#039;ch ymgyrchoedd chwilio taledig ar gyfer termau a maint chwilio newydd sydd wedi digwydd dros ychydig fisoedd olaf y pandemig. Rhaid i chi adolygu termau chwilio yn rheolaidd er mwyn deall pa fath o draffig rydych chi&#039;n ei gael a beth mae&#039;ch ymwelwyr yn ei geisio.<\/p>\n<p>Yn ail, gwnewch yn si\u0175r eich bod chi&#039;n gwirio&#039;r allweddeiriau rydych chi&#039;n eu defnyddio. Nid ydych am iddynt niweidio ansawdd ymwelwyr \u00e2&#039;ch gwefan. Dileu pob term chwilio amherthnasol i gadw&#039;ch ymgyrch i redeg yn esmwyth. Gyda thraffig newydd yn dod drwodd, bydd mwy o dermau chwilio amherthnasol yn yr ymholiadau hynny. Bydd eu dileu yn sicrhau nad ydych yn gwario cyllideb ar delerau nad ydynt yn berthnasol i&#039;ch busnes.<\/p>\n<p><strong>Cyfryngau cymdeithasol <\/strong><\/p>\n<p>Mae cyfryngau cymdeithasol yn dod yn amlycach nag erioed yn oes Covid-19 oherwydd ei ganlyniadau cyflym a&#039;i effeithiolrwydd. Mae&#039;r rhan fwyaf o farchnatwyr yn defnyddio strategaethau marchnata digidol swmp ac offer amserlennu i sianeli amrywiol gael bodolaeth cyfryngau cymdeithasol perthnasol. Bydd bod ar gael yn gymdeithasol yn galluogi ymdeimlad o ymddiriedaeth i&#039;ch cwsmeriaid ac yn gwneud iddynt deimlo eich bod yno i wrando ar eu disgwyliadau, a fydd yn mesur eu diddordeb. Honnodd 79% o arbenigwyr marchnata B2B y cyfryngau cymdeithasol fel yr arf marchnata mwyaf effeithiol, ac mae 38% ohonynt o\u2019r farn pe bai ganddynt gyllideb ychwanegol ar gyfer y flwyddyn nesaf, y byddent yn ei wario ar gyfryngau cymdeithasol.<\/p>\n<p>Dyna ni yr wythnos hon, dechreuwch roi&#039;r tueddiadau hyn ar waith i gyflymu eich marchnata digidol tra ei bod yn bwysicach nag erioed i gadw&#039;ch busnes i redeg yn esmwyth.<\/p>\n<p><a href=\"https:\/\/bcrs.org.uk\/cy\/category\/blog\/\">Cliciwch yma<\/a>\u00a0i ddarllen mwy o dudalen blog BCRS.<\/p>\n<p>Dilynwch ni ar gyfryngau cymdeithasol<\/p>\n<p><a href=\"https:\/\/twitter.com\/B_C_R_S\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4399\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t.png\" alt=\"Twitter-logo debenture\" width=\"39\" height=\"39\" srcset=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t.png 451w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t-150x150.png 150w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t-300x300.png 300w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t-350x350.png 350w\" sizes=\"auto, (max-width: 39px) 100vw, 39px\" \/>@B_C_R_S<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/bcrs-small-business-loans\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4400\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter.png\" alt=\"LinkedIn Logo - Debenture\" width=\"39\" height=\"39\" srcset=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter.png 456w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-150x150.png 150w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-300x300.png 300w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-350x350.png 350w\" sizes=\"auto, (max-width: 39px) 100vw, 39px\" \/>Benthyciadau Busnes @BCRS<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/BCRSBusinessLoans\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5598\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2020\/06\/Facebook-New-Logo-2013.png\" alt=\"Facebook Logo Debenture\" width=\"40\" height=\"40\" \/>@BCRSBusinessLoans<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4565\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/10\/7048-BCRS-Lauren-McGowan-Avatar-STG1-04.06.2019.png\" alt=\"Lauren-McGowan Avatar\" width=\"40\" height=\"40\" \/>Cyhoeddwyd gan \u2013 Lauren McGowan \u2013 Cynorthwyydd Marchnata Digidol<\/p>","protected":false},"excerpt":{"rendered":"<p>Ers yr achosion, mae busnesau wedi gweld ymweliadau personol \u00e2 siopau neu gyfarfodydd corfforol yn gostwng 90%. Mae&#039;r traffig troed cyfyngedig hwn y mae&#039;r rhan fwyaf o fusnesau&#039;n dibynnu arno wedi effeithio ar y ffordd y mae marchnatwyr a busnesau yn trin eu hanghenion digidol. Nawr yw\u2019r amser perffaith i farchnatwyr ganolbwyntio eu hymdrechion ar farchnata digidol a chyflwyno ffyrdd arloesol o\u2026<\/p>","protected":false},"author":12,"featured_media":5768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Trends - BCRS Business Loans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcrs.org.uk\/cy\/blog\/digital-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Trends - BCRS Business Loans\" \/>\n<meta property=\"og:description\" content=\"Since the outbreak, businesses have witnessed in-person store visits or physical meet-ups drop by 90%. 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