{"id":4698,"date":"2019-12-05T12:30:54","date_gmt":"2019-12-05T12:30:54","guid":{"rendered":"https:\/\/bcrs.org.uk\/?p=4698"},"modified":"2019-12-04T18:13:47","modified_gmt":"2019-12-04T18:13:47","slug":"social-media-branding","status":"publish","type":"post","link":"https:\/\/bcrs.org.uk\/cy\/blog\/social-media-branding\/","title":{"rendered":"Brandio Cyfryngau Cymdeithasol"},"content":{"rendered":"

Croeso yn \u00f4l i flog BCRS. Yr wythnos hon rydym yn canolbwyntio ar frandio cyfryngau cymdeithasol.<\/p>\n

Nawr efallai eich bod eisoes yn gwybod fy mod wedi cyffwrdd \u00e2 rhai llwyfannau cyfryngau cymdeithasol yn unigol ond yn y post blog hwn mae'r holl bwyntiau a grybwyllir isod yn gyfnewidiol rhwng POB platfform cyfryngau cymdeithasol. Felly, beth ydych chi'n aros amdano? Daliwch ati i ddarllen a mynd i'r afael \u00e2 brandio cyfryngau cymdeithasol heddiw!<\/p>\n

Mae marchnata digidol wedi tyfu'n gyflym dros amser ac mae'r cyfryngau cymdeithasol bellach ar flaen y gad o ran hysbysebu. Mae chwe phwynt hanfodol i fynd i\u2019r afael \u00e2 nhw ar gyfer y brandio cyfryngau cymdeithasol mwyaf effeithiol ar gyfer eich busnes.<\/p>\n

Gweledol<\/strong><\/h5>\n

Pa liwiau, graffeg, ffontiau a chyfleoedd ffotograffau sy'n addas ar gyfer eich brand? Gwnewch eich brand yn gyson \u00e2'r arddull graffig rydych chi'n ei gyfuno \u00e2'ch postiadau. Does dim defnydd o s\u00f4n am y Nadolig a chael llun o draeth machlud (oni bai eich bod yn Awstralia wrth gwrs!). Meddyliwch yn ddoeth am eich lliwiau, beth yw eich lliwiau corfforaethol? Sut allwch chi roi'r rhain ar waith yn eich cynnwys cyfryngau cymdeithasol.<\/p>\n

Llais <\/strong>\u00a0<\/b><\/h5>\n

Dewiswch eich iaith yn ofalus! Peidiwch \u00e2 defnyddio iaith or-gymhleth neu fyrfoddau sy'n mynd i ddrysu'ch cynulleidfa. Targedwch yr iaith ym mhob post at gynulleidfa benodol. Er enghraifft; rydym yn defnyddio ein byrfoddau cyllidwyr yn rheolaidd oherwydd bod ein cynulleidfa y maent yn cael eu targedu yn eu deall.<\/p>\n

Gwneud a Peidiwch \u00e2 Gramadeg <\/strong>\u00a0<\/b><\/h5>\n

Sicrhewch eich bod bob amser yn cadw at ganllawiau brandio eich cwmni! Bydd cynnwys a geiriad penodol yn cael eu gwahardd ac os c\u00e2nt eu torri gall fod yn niweidiol i'ch busnes. Os nad oes gennych chi ganllaw brand swyddogol yna efallai y byddai'n werth cael cydweithiwr i wirio'ch cynnwys ddwywaith cyn ei bostio. Byddwn yn argymell gwneud hyn beth bynnag dim ond i fod ar yr ochr saff!<\/p>\n

Pa gyfrifon cymdeithasol sy'n perthyn i'ch brand?<\/strong><\/h5>\n

Mae'r cyfan yn iawn i gael cynnwys wedi'i bostio ar bob platfform ond os nad oes unrhyw reolaeth ar bwy sy'n postio a phryd felly mae'r cwfl tebygol bydd cynnwys ailadroddus neu waeth ... cynnwys heb ei dargedu sy'n gwneud eich holl ymdrechion mawr yn ddibwrpas.<\/p>\n

Yn bwysicaf oll i chi wybod pwy sy'n rheoli pob cyfrif?<\/p>\n

A oes gan eich cyfrifon cymdeithasol (gan dybio bod gennych fwy nag un) gynulleidfa darged glir, a yw'n wahanol yn dibynnu ar ba gyfrif cymdeithasol rydych chi'n ei ddefnyddio ar y pryd? Rydym yn defnyddio Twitter fel ffordd i estyn allan at gwsmeriaid a LinkedIn i estyn allan at ein cleientiaid corfforaethol ond mae rhywfaint o groesi yn y canol.<\/p>\n

Fformatau postio<\/strong><\/h5>\n

Cadwch eich fformatau post yn gyson ar draws eich cynnwys, lluniau a fideos. Defnyddiwch liwiau sy'n cyfateb i'ch brand a sicrhewch fod gan bob postiad ystyr. Yn BCRS rydym yn defnyddio ein lliwiau corfforaethol a'n lluniau t\u00eem mor aml \u00e2 phosibl, mae gennym hefyd hashnod sy'n ailddigwydd '#WeBelieve' ar bob post i greu cysondeb.<\/p>\n

Y stwff cyfreithiol<\/strong>\u00a0<\/b><\/h5>\n

Gwnewch yn si\u0175r eich bod yn asesu eich canllawiau cyfreithiol ar ba gynnwys na ddylid ei ail-bostio ar ran eich busnes. Mae anghydfodau cystadleuwyr a sylwadau gwasanaeth cwsmeriaid 'dyrys' ymhlith yr amlycaf! Unwaith eto, efallai y byddai'n werth ychwanegu'r rhain at eich canllawiau brand os nad ydych wedi gwneud hynny eisoes er mwyn sicrhau bod pawb yn ymwybodol.<\/p>\n

 <\/p>\n

Dyna ni! Canllaw byr i frandio cyfryngau cymdeithasol a beth i'w wneud a beth i'w beidio a allai effeithio ar berfformiad eich busnes. Peidiwch ag anghofio dod yn \u00f4l yr wythnos nesaf ar gyfer blog cyffrous arall gan BCRS.<\/p>\n

 <\/p>\n

\"Twitter-logo\"@B_C_R_S<\/a><\/p>\n

\"LinkedIn-Benthyciadau Busnes @BCRS<\/a><\/p>\n

\"Lauren-McGowanCyhoeddwyd gan Lauren McGowan - Cynorthwyydd Marchnata Digidol<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Croeso n\u00f4l i flog BCRS. Yr wythnos hon rydym yn canolbwyntio ar frandio cyfryngau cymdeithasol. Nawr efallai eich bod eisoes yn gwybod fy mod wedi cyffwrdd \u00e2 rhai llwyfannau cyfryngau cymdeithasol yn unigol ond yn y post blog hwn mae'r holl bwyntiau a grybwyllir isod yn gyfnewidiol rhwng POB platfform cyfryngau cymdeithasol. Felly, beth ydych chi'n aros amdano? Daliwch ati i ddarllen\u2026<\/p>","protected":false},"author":12,"featured_media":4699,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSocial Media Branding - BCRS Business Loans<\/title>\n<meta name=\"description\" content=\"Welcome back to the BCRS Blog! This week we are focusing on social media branding. 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