{"id":4644,"date":"2019-10-31T11:45:30","date_gmt":"2019-10-31T11:45:30","guid":{"rendered":"https:\/\/bcrs.org.uk\/?p=4644"},"modified":"2019-11-06T11:47:46","modified_gmt":"2019-11-06T11:47:46","slug":"optimise-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/bcrs.org.uk\/cy\/blog\/optimise-your-linkedin-profile\/","title":{"rendered":"Optimeiddiwch eich proffil LinkedIn"},"content":{"rendered":"
Ydych chi'n barod LinkedIn? - Optimeiddiwch eich proffil heddiw!<\/strong><\/h5>\n

Aeth gweminar LinkedIn diweddar \u00e2 mi ar daith graff iawn ar sut i ddefnyddio LinkedIn i greu arweiniadau cynnes i wefan eich busnes. Roedd rhan gyntaf y weminar hon yn ymwneud ag optimeiddio proffil LinkedIn.<\/p>\n

Cyn i ni ymchwilio i fanylion eich proffil LinkedIn eich hun, y pethau cyntaf yn gyntaf efallai y byddwch am ddarganfod beth mae'ch cystadleuwyr yn ei wneud cyn i chi fynd ymhellach. Nawr, rydyn ni i gyd yn hoffi 'sb\u00efo' ar gystadleuaeth bob hyn a hyn, ond sut ydych chi'n gwneud hyn heb i neb sylwi?<\/p>\n

Ewch i'ch proffil LinkedIn - cliciwch ar 'settings and privacy'- yna ar 'Sut mae eraill yn gweld eich gweithgaredd LinkedIn' a dewiswch modd preifat. Rydych chi bellach yn anweledig i unrhyw broffil rydych chi'n ei chwilio. Cofiwch newid hwn yn \u00f4l unwaith y byddwch wedi gweld beth mae eich cystadleuwyr yn ei wneud.<\/p>\n

Felly, nawr eich bod chi'n gwybod sut mae proffiliau eich cystadleuwyr yn edrych a'r cynnwys maen nhw'n ei bostio i ymgysylltu \u00e2'u cwsmeriaid, nawr mae'n bryd ichi optimeiddio'ch proffil busnes eich hun i sicrhau ei fod yn dal llygad arweinwyr posibl.<\/p>\n

Y cam cyntaf yw gwneud URL proffil LinkedIn eich busnes yn hawdd ei ddarganfod. Mae gan y rhan fwyaf o URLS ar LinkedIn lif o rifau ar y diwedd ... mae hyn yn ei gwneud hi'n anoddach i eraill ddod o hyd i'ch proffil ar borwr gwe.<\/p>\n

Byddwn yn awgrymu defnyddio enw eich busnes neu eiriau cysylltiedig i'w wneud yn amlwg i bobl sy'n chwilio amdanoch chi. Er enghraifft www.linkedin.com\/company\/bcrs-small-business-loans . Gellir gwneud hyn yn y tab 'Admin Tools' ar ochr dde uchaf eich sgrin.<\/p>\n

Nawr ewch at yr eicon pensil ychydig islaw llun clawr eich tudalen fusnes i wella adran nesaf eich proffil\u2026 Wedi ei gael? Gwych!<\/span><\/p>\n

Gadewch i ni ddechrau optimeiddio!<\/strong><\/h5>\n

1. Gan ddechrau gyda'ch llun proffil. Y peth gorau i'w wneud yma yw defnyddio logo eich busnes.<\/p>\n

2. Ar gyfer eich llinell dag, defnyddiwch eich datganiad gweledigaeth i roi cipolwg i ymwelwyr o'r hyn rydych chi'n ei wneud (mae gennych chi gyfyngiad nodau ar gyfer yr adran hon felly gwnewch yn si\u0175r ei fod yn fyr ac yn felys!)<\/p>\n

3. Y cam nesaf yw cael eich botwm 'galwad i weithredu' sy'n mynd \u00e2 phobl i 'dudalen lanio' berthnasol ar eich gwefan. Nid eu cyfeirio at eich tudalen gartref yw'r lle gorau bob amser i'ch ymwelwyr ei weld gyntaf. Byddwn yn eich cynghori i fynd \u00e2 nhw ar daith o'ch busnes a beth rydych chi am ei ddechrau gyda'r dudalen 'amdanom ni'.<\/p>\n

4. Prif ffocws yr adran trosolwg yw'r disgrifiad. Sicrhewch fod hwn yn rhoi trosolwg manwl ond cryno o'ch busnes gan gynnwys rhai USPs a gwybodaeth gyswllt fel bod cwsmeriaid yn eich deall cyn glanio ar eich gwefan hyd yn oed.<\/p>\n

5. Y nodwedd hanfodol olaf ar gyfer eich proffil yw'r adran 'hashnod'. Yma mae angen i chi ddewis tri hashnod perthnasol i wneud eich holl bostiadau yn weladwy ar y tudalennau hashnod perthnasol hynny. Gan ddefnyddio BCRS fel enghraifft - rydym yn darparu benthyciadau i fusnesau bach a chanolig, felly rydym yn defnyddio'r hashnodau #Lending #Business a #sme (edrychwch ar amrywiadau gwahanol o'ch hashnodau dewisol a defnyddiwch yr un sydd \u00e2'r nifer fwyaf o ddilynwyr)<\/p>\n

Ydy, mae mor syml \u00e2 hynny! Ewch ymlaen i wneud y gorau o'ch tudalen ac ymunwch \u00e2 mi yr wythnos nesaf amser cinio dydd Mercher i wybod yn union beth i'w bostio a beth i beidio \u00e2'i bostio ar LinkedIn a sut i gynyddu eich amlygiad a fydd yn ei dro yn dechrau creu arweiniadau cynnes i'ch gwefan.<\/p>\n

Yn y cyfamser, dilynwch ni ar gyfryngau cymdeithasol i gael y wybodaeth ddiweddaraf am bopeth BCRS.<\/p>\n

\"Twitter-logo\"@B_C_R_S<\/a><\/p>\n

\"LinkedIn-Benthyciadau Busnes @BCRS<\/a><\/p>\n

<\/b><\/i><\/u>
\n\"Lauren-McGowanCyhoeddwyd gan - Lauren McGowan - Cynorthwyydd Marchnata Digidol<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ydych chi'n barod LinkedIn? - Optimeiddiwch eich proffil heddiw! Aeth gweminar LinkedIn diweddar \u00e2 mi ar daith graff iawn ar sut i ddefnyddio LinkedIn i greu arweiniadau cynnes i wefan eich busnes. Roedd rhan gyntaf y weminar hon yn ymwneud ag optimeiddio proffil LinkedIn. Cyn i ni ymchwilio i mewn ac allan o'ch\u2026<\/p>","protected":false},"author":12,"featured_media":4645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[85,211,221,69,61,7,14,57,32,54],"class_list":["post-4644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-access-to-finance","tag-bcrs","tag-bcrs-business-loans","tag-business-loans","tag-businesses","tag-finance","tag-networking","tag-professional","tag-smes","tag-west-midlands"],"yoast_head":"\nOptimise your LinkedIn profile - BCRS Business Loans<\/title>\n<meta name=\"description\" content=\"A recent LinkedIn webinar took me on a very insightful journey on how to utilise LinkedIn to create warm leads. 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