{"id":4439,"date":"2019-09-12T15:00:34","date_gmt":"2019-09-12T14:00:34","guid":{"rendered":"https:\/\/bcrs.org.uk\/?p=4439"},"modified":"2019-09-11T12:26:31","modified_gmt":"2019-09-11T11:26:31","slug":"why-should-smes-invest-in-marketing","status":"publish","type":"post","link":"https:\/\/bcrs.org.uk\/cy\/blog\/why-should-smes-invest-in-marketing\/","title":{"rendered":"Pam ddylai BBaChau fuddsoddi mewn marchnata?"},"content":{"rendered":"<p style=\"text-align: left;\">Fel y cyflwynwyd mewn blog blaenorol &#039;Making Marketing Digital- Social Media&#039;, yr opsiwn mwyaf cost-effeithiol ar gyfer marchnata eich busnes bach yw Cyfryngau Cymdeithasol. Fodd bynnag, mae mwy nag y maent yn ei weld na dim ond postio cynnwys a gobeithio y bydd rhywun yn ei weld. Felly pam ddylai busnesau bach a chanolig fuddsoddi mewn marchnata?<\/p>\n<p style=\"text-align: left;\">Ymhlith pethau eraill, gall dulliau talu ar-lein roi hwb i gyrhaeddiad eich busnes, cyrraedd y cwsmeriaid targed hynny ac yn y pen draw gynyddu arweinwyr. Dyma beth y byddaf yn canolbwyntio arno heddiw.<\/p>\n<p style=\"text-align: left;\">Isod mae rhai buddion y gall marchnata digidol taledig eu cael ar eich busnes:<\/p>\n<h5 style=\"text-align: left;\"><strong>Hysbysebu Fforddiadwy<\/strong><\/h5>\n<p style=\"text-align: left;\">Wrth i ni symud i&#039;r oes ddigidol, mae&#039;r dirwedd farchnata yn newid yn gyflym. Nid oes angen strategaethau marchnata torfol mwyach fel taflenni, papurau newydd, cylchgronau a gwerthu wyneb yn wyneb.<\/p>\n<p style=\"text-align: left;\">Fel y byddech yn cytuno mae&#039;n debyg, mae&#039;r dulliau hyn i gyd yn gymharol ddrud ac ni fyddant o fudd i&#039;ch ymdrechion gymaint ag y dymunwch.<\/p>\n<p style=\"text-align: left;\">Mae dulliau digidol fel cyfryngau cymdeithasol, hysbysebion ar-lein (talu fesul clic), gwefannau, e-byst a blogiau yn fwy cost effeithiol yn y tymor hir.<\/p>\n<p style=\"text-align: left;\">Mae cost hysbysebu \u00e2 th\u00e2l yn amrywio ar gyfer pob busnes unigol a&#039;i amgylchiadau, fodd bynnag mae gwerth oes ennill cwsmeriaid yn gwneud y dull hwn yn werth chweil (yn ein barn ostyngedig ni).<\/p>\n<h5 style=\"text-align: left;\"><strong>Elw ar Fuddsoddiad<\/strong><\/h5>\n<p style=\"text-align: left;\">Manteision y dulliau ar-lein newydd hyn i&#039;ch busnes yw y gallwch olrhain perfformiad eich ymdrechion marchnata newydd.<\/p>\n<p style=\"text-align: left;\">Mae Google Analytics, Prif borthwr, Rheolwr Ymgyrch LinkedIn, dadansoddeg Twitter a dadansoddeg LinkedIn yn casglu data o wefannau, Cyfryngau Cymdeithasol, ac unrhyw ddull digidol arall y gallwch ei ddefnyddio i ddangos sut mae&#039;ch busnes yn elwa o&#039;ch ymdrechion marchnata. Mae&#039;r manylion wedi&#039;u crensian ac yn dod allan fel adroddiad. Yna gallwch chi ddadansoddi&#039;n hawdd beth sy&#039;n gweithio, beth sydd ddim yn gymaint ac felly ailgyfeirio&#039;ch ymdrechion i fannau eraill.<\/p>\n<p style=\"text-align: left;\">Mae buddsoddi yn y rhaglenni hyn yn rhoi tawelwch meddwl i chi bod eich ymdrechion marchnata yn medi&#039;r gwobrau. Bydd cymryd yr amser i ystyried yr opsiynau amrywiol sydd ar gael i chi yn galluogi eich gweledigaeth i ddod yn realiti.<\/p>\n<h5 style=\"text-align: left;\"><strong>Yn Hybu Gair y Genau<\/strong><\/h5>\n<p style=\"text-align: left;\">Felly, rydych chi&#039;n credu bod eich cynnyrch neu wasanaeth eisoes ar ei orau ac mae&#039;n creu bwrlwm ar ei ben ei hun. Ie, gall hyn greu Word of Mouth yn unig heb fod angen hysbysebu \u00e2 th\u00e2l, wedi&#039;r cyfan mae Word of Mouth yn rhad ac am ddim.<\/p>\n<p style=\"text-align: left;\">Fodd bynnag, a ydych chi am barhau i herio&#039;ch hun a chaniat\u00e1u i&#039;ch busnes dyfu? Bydd hysbysebu \u00e2 th\u00e2l da yn cynyddu&#039;r gair llafar yr ydych eisoes wedi&#039;i gyflawni sy&#039;n arwain at fwy o hysbysebu am ddim. Bonws!<\/p>\n<p style=\"text-align: left;\">\nMae buddsoddiad marchnata ar gyfer BBaChau a yn faes cyffrous gyda llawer o gyfleoedd i wella effeithlonrwydd wrth adeiladu eich sylfaen cwsmeriaid. Po fwyaf arloesol ydych chi, y mwyaf fforddiadwy ac effeithiol y gallwch chi fod gyda&#039;ch hysbysebu, felly rhowch gynnig arni.<\/p>\n<p style=\"text-align: left;\">Angen mynediad at arian i ddechrau eich taith farchnata newydd? Ewch i&#039;r tab &#039;ymgeisio nawr&#039; ar ein gwefan i ddarganfod a ydych yn gymwys.<br \/>\nPeidiwch ag anghofio dod yn \u00f4l yr wythnos nesaf (dydd Iau) i ddarganfod y manteision o fuddsoddi mewn prynu offer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3557\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2018\/09\/We-believe-in-you-logo-smaller-300x175.jpg\" alt=\"\" width=\"103\" height=\"60\" srcset=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2018\/09\/We-believe-in-you-logo-smaller-300x175.jpg 300w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2018\/09\/We-believe-in-you-logo-smaller.jpg 434w\" sizes=\"auto, (max-width: 103px) 100vw, 103px\" \/><a href=\"https:\/\/bcrs.org.uk\/cy\/\">www.bcrs.org.uk<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4399\" style=\"outline: #72777c solid 1px; height: 51px; text-align: left; color: #333333; text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: Tahoma,Geneva,sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; word-spacing: 0px; white-space: normal; max-width: 1260px; orphans: 2; -webkit-text-stroke-width: 0px; background-color: transparent;\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/t-300x300.png\" alt=\"\" width=\"51\" height=\"45\" \/> <a href=\"https:\/\/twitter.com\/B_C_R_S\">@B_C_R_S<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4400\" style=\"background-color: transparent; color: #333333; font-family: Tahoma,Geneva,sans-serif; font-size: 17px; font-style: normal; font-variant: normal; font-weight: 400; height: 52px; letter-spacing: normal; max-width: 1260px; orphans: 2; outline-color: #72777c; outline-style: solid; outline-width: 1px; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px;\" src=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-300x300.png\" alt=\"\" width=\"52\" height=\"52\" srcset=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-300x300.png 300w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-150x150.png 150w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter-350x350.png 350w, https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/08\/twitter.png 456w\" sizes=\"auto, (max-width: 52px) 100vw, 52px\" \/> <a href=\"https:\/\/www.linkedin.com\/company\/2429857\">Benthyciadau Busnes @BCRS<b><\/b><i><\/i><u><\/u><span style=\"text-decoration: line-through;\"><\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fel y cyflwynwyd mewn blog blaenorol &#039;Making Marketing Digital- Social Media&#039;, yr opsiwn mwyaf cost-effeithiol ar gyfer marchnata eich busnes bach yw Cyfryngau Cymdeithasol. Fodd bynnag, mae mwy nag y maent yn ei weld na dim ond postio cynnwys a gobeithio y bydd rhywun yn ei weld. Felly pam ddylai busnesau bach a chanolig fuddsoddi mewn marchnata? Ymhlith pethau eraill, gall dulliau talu ar-lein\u2026<\/p>","protected":false},"author":12,"featured_media":4441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why should SMEs invest in marketing? - BCRS Business Loans<\/title>\n<meta name=\"description\" content=\"there is more than meets they eye than just posting content and hoping someone will see it. So why should SMEs invest in marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcrs.org.uk\/cy\/blog\/why-should-smes-invest-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should SMEs invest in marketing? - BCRS Business Loans\" \/>\n<meta property=\"og:description\" content=\"there is more than meets they eye than just posting content and hoping someone will see it. So why should SMEs invest in marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bcrs.org.uk\/cy\/blog\/why-should-smes-invest-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BCRS Business Loans\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T14:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bcrs.org.uk\/wp-content\/uploads\/2019\/09\/Marketing-blog-artwork-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1345\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren McGowan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@B_C_R_S\" \/>\n<meta name=\"twitter:site\" content=\"@B_C_R_S\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren McGowan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/\"},\"author\":{\"name\":\"Lauren McGowan\",\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/#\\\/schema\\\/person\\\/2feb2a103328355552481942729cbb12\"},\"headline\":\"Why should SMEs invest in marketing?\",\"datePublished\":\"2019-09-12T14:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/\"},\"wordCount\":506,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bcrs.org.uk\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Marketing-blog-artwork-2.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/\",\"url\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/\",\"name\":\"Why should SMEs invest in marketing? - BCRS Business Loans\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bcrs.org.uk\\\/blog\\\/why-should-smes-invest-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bcrs.org.uk\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Marketing-blog-artwork-2.jpg\",\"datePublished\":\"2019-09-12T14:00:34+00:00\",\"description\":\"there is more than meets they eye than just posting content and hoping someone will see it. 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